PharmacyThisWeek: Name-brand cereal doesn't suck. Neither do name-brand resumes. 100+ New Jobs!!

April 29, 2014

Welcome to PharmacyThisWeek,

Why do you shy away from that off-brand of cereal when marching down the aisles of your grocery store every week?

Easy.

Because you assume it sucks.

The packaging bores you.

And while it’s for sure cheaper, nothing about it reaches out and says, “Here I am. THIS is what you came for.”

The brand name product sitting right next to that blah cereal, on the other hand, looks pretty and enticing. We can close our eyes and just imagine ourselves sitting down on a sunny patio eating that whole grain bowl of goodness.

You shy away from that off-brand because the competition is doing a way better job of marketing to you, the target audience. They’re honing in on the very things they know will attract your attention and then move you to make that purchase.

If the marketers for the name brand cereal have done their jobs well, you will reach right past every other similar product on that shelf and grab THAT ONE, because you will feel that this is, without a doubt, the right box of cereal for you.

Now let’s transfer this logic over to your resume.

I have at least two conversations a week with pharmacy professionals who want a new resume that will “cover all bases” or “be good for every type of job I’m applying for” or “allow me to keep my options open.”

Unfortunately, it just doesn’t work that way.

A resume that attempts to be all things to all people fails to take into account a fundamental element of marketing and branding:

The target audience

If you don’t know your target audience, you can’t possibly create marketing messaging (a la your resume) that speaks directly to the stuff those who review your resume are going to care the most about.

If you don’t know your target audience, you can’t possibly appeal to their emotions. You can’t create messaging that addresses their needs, desires or interests if you don’t know who they are in the first place.

It’s impossible.

The more narrow you can be in determining what, exactly, you’re going for (e.g. “I’m looking for a pharmacy manager job in managed care in Workers’ Comp”), the easier it will be for you to determine what types of things those hiring managers care about.

And once you know this? You can then make darned sure you position yourself as the answer to these exact things.

Easiest way to do this?

  1. Pick a reasonably narrow target audience. Don’t freak. If you change your mind, you can pick another one down the road.
  2. Pull several job descriptions for this type of job.
  3. Study them.
  4. Figure out the most common skills and requirements that employers are asking for in these job descriptions.
  5. Revise your resume so that it’s abundantly clear that you’re good at these very things.

Always remember, your resume is not a list. It’s not your autobiography.

It’s a marketing document.

Your resume is a marketing document that’s designed to compel the target audience into a purchase decision (in this case, the “purchase decision” is an invitation to come interview).

Don’t be the off-brand cereal. No one on this planet falls all over themselves to buy it. No one truly wants it.

Instead, be the remarkable cereal that shoots sparkles and flames and whole grain goodness into the eyes of every passerby down Aisle 4.

That’s the kind people buy.

(And the kind that you truly are.)

To drive this point home here is another testimonial we just received from a pharmacist who was confronted with this same situation. Graduating pharmacy school in 2000 she went to work in chain retail. Prior to that she spent two years in industry in Regulatory Affairs. She wanted back into industry but didn’t have current work experience. She contacted me about our resume/CV writer Gina. I put the two of them together and here is what is happening.

(Gina wrote two resumes, a retail version and an industry version on or about March 13, 2014)

April 24, 2014

“Hi Kevin and Gina. Just wanted to email you both at the same time and let you know that I received a huge compliment yesterday, but it was really for Gina’s good work. Anyway, had my interview with XXXX yesterday (fingers and toes crossed I get called back for a second). Overall I think it went very well, especially the 2 (out of 4 people) that I interviewed with face to face.

So, onto Gina’s compliment. So the last person I met with was a little scattered and looking all over her desk for my resume. I had another copy to offer her and she said “Oh yeah!, you are the one with the pretty resume. This CV is the reason you are interviewing today.” So that was huge! She said she loved the bright color, the font and after disclosing that they had over 100 applicants per position (they are hiring 6) she had looked at a ton of resumes and this one (mine:) really caught her eye and was such a breath of fresh air. So, thank you Gina. Money well spent and thank you Kevin for introducing me to Gina. Kevin, if you want to use this accolade, please just blind/mask my name and XXXX’s but you can certainly use the gist of the compliment if you would like. I thought it was worth passing on.

I hope to be in touch with good news soon. Apparently they have more interview this week and next and I should hear back in 2 weeks or so if I am getting a second interview. I hope so! Thanks again to you both for all of your help and support. I will be in touch.”

April 28, 2014

“Received an email late Friday scheduling my second interview with XXXX! Am feeling very positive about it. Kevin, I may take you up on some negotiating tips. Due to some travels later this week into next, it’s not until May 12, so I have some time. Thanks again to both of you for all of your encouragement, support and positive vibes. Have a great day!”

Allison M, PharmD

Can Gina accomplish for you what she has for Allison? I can’t guarantee it but we are starting to hear more stories like the one above and you’ll never know unless you try!

Gina is offering a significant discount (up to 30%) to PharmacyWeek members who take advantage of her services. Gina is very honest, if she doesn’t think you need a full rewrite she is going to tell you so. Email me at kevin@pharmacyweek.com and I will put you in touch with her. There is no cost or obligation to have her review what you have whether it’s your resume/CV, cover letter, or a reference you need to write.


We had another week of 100+ jobs! I don’t think we have had a week this year of less than 100+ new job listings but you can see them all here!! Here are a few of the more interesting ones…

Pharmacist

Clinical Pharmacist, Aetna, Tucson, AZ >> need 3 <<

DOP (525-bed), Sentara Norfolk General Hospital, Norfolk, VA

6 Remote Order Entry Openings @ Cardinal Health (CA, IL, MA, MI, NC) Search “RxE”

Sr Director, Trade Relations, innovatix, New York, NY (GPO, specialty & retail pharmacy chains)

Clinical Staff Pharmacist, Bay Area RMC, Webster, TX CPS (Brand New 150 bed Acute Care/Surgical Hospital opening July 2014, just south of Houston)

DOP (99-bed), Western Plaines Medical Complex, Dodge City, KS CPS

Pharmacist Supervisor (Inpatient), U.S. Department of Veterans Affairs, Iowa City, IA

Pharmacist (Outpatient, M-F, Day shift), U.S. Department of Veterans Affairs, Austin, TX

Clinical Staff Pharmacist, Froedtert Health, Milwaukee, WI (Other Full, Part & PRN openings in Milwaukee & suburbs!!)

Pharmacy Resident, Pharmacists, Clinical Spec & Technicians, Cleveland Clinic, Cleveland, OH (Multiple locations) & Weston, FL (Ft Lauderdale)

Pharmacist – NICU (Day shift), Providence Portland Medical Center, Portland, OR

Implementation Manager – Pharmacy, VHA, Inc (Florida, Virtual Office/Telecommute)

Technician

Pharmacy Technician II (PRN), St John’s Med Ctr, Jackson, WY Cardinal Health

Senior Pharmacy Technician, Hamblen Hlthcare, Morristown, TN Cardinal Health

Pharmacy Technician, U.S. Department of Veterans Affairs, Ann Arbor, MI

Pharmacy Technician, Western State Hospital, Hopkinsville, KY Pharmacy Systems, Inc

Pharmacy Technician I, Intermountain Medical Center, Murray / Salt Lake City, UT

Pharmacy Tech I, LDS Hospital, Salt Lake City, UT IHC

IV Tech (3:30 P.M. – Midnight), Central Admixture Pharmacy Services, Inc. (CAPS), San Diego, CA

Pharmacy Technician (PRN), Summit Oaks Hospital, Summit, NJ CPS

Pharmacy Technician, Bay Area Regional Medical Center Webster, TX CPS (New 150 bed Acute Care/Surgical Hospital)

Clinical Review Quality Assurance Analyst, Prime Therapeutics, Edina, MN

Senior Manager, Pharmacy Audit, Prime Therapeutics, Bloomington, MN (Pharmacist or Certified Pharmacy Technician)

Pharmacy Technician (Outpatient), Froedtert Health, Milwaukee, WI


We update the following employer’s openings each week so be sure and check out their latest available positions. Unless otherwise noted these employers have openings in multiple states so be sure and search on the state and/or job title you are most interested in. If you have any questions just let me know.

Central Admixture Pharmacy Services
Centura Health
Cleveland Clinic
CardinalHealth
Comprehensive Pharmacy Services (CPS)
Froedtert Health
Intermountain Healthcare (UT and SE ID)
PharmaCare Services
Pharmacy Systems, Inc.
Prime Therapeutics
Sentara (SE VA and NE NC)
Target
Veterans Administration
Walmart

I hope everyone has a great and safe week, you can always reach me at my email or cell number below, thanks!

Kevin Mero
President
kevin@pharmacyweek.com
cell: 210 872-6160

 

 

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