PharmacyThisWeek: Letter from Kevin Mero - 108 New Jobs and 702 Total!

January 30, 2013

Welcome to PharmacyThisWeek!

You’ve probably heard the hype about Facebook’s new search utility, which it calls Graph Search. Unveiled just a couple of weeks ago, it’s already being described as everything from a LinkedIn killer to a privacy killer, and a recruiter’s new best friend. For every one of those you can find an article — or 100 — that says the opposite.

Except when it comes to recruiting. While calling it a best friend may be premature, it won’t be long before Graph Search becomes as valuable to HR professionals as Google and LinkedIn.

As Stephane Le Viet, CEO of Work4 Labs, wrote in a post on Forbes, “Graph Search is about discovering people — their work history, their education, their interests and their motivations — and using that discovery to recruit better.”

Described simply, Graph Search indexes and quickly accesses all the information each Facebook user has made available. This includes their profiles, photos, comments, likes, friends, and whatever else is out there. Theoretically, what Graph Search does was always possible. In practice, sifting through the thousands of pieces of data was such a huge, time-consuming task, it was all but impossible.

Now, Graph Search can quickly compile lists of almost anything you can think of. Blogger Tom Scott put together an entertaining collection of searches he did on Facebook using Graph Search. Searches like his “Mothers of Jews who like bacon” and the somewhat frightening “Single women who live nearby and who are interested in men and like getting drunk” point up the potential of the tool.

It’s not much of a stretch to see how HR professionals will make use of Graph Search, once it’s generally available. (Facebook is rolling out Graph Search slowly, to minimize the potential for the controversy some of its other developments have encountered. To get a jump start, get on the waiting list here.)

Lance Huan, did a quick comparison of Facebook and LinkedIn searching for recruiters and software developers who work at Microsoft. In both instances, LinkedIn’s volume was significantly greater. However, Facebook’s search lets you unearth more details. Take one more step and you can find friends of those developers who work for the company looking to fill a developer job. If nothing else, that’s at least a referral opportunity.

Now go one more step and include elements of cultural fit. As a recruiter or sourcer, you’ll need to know how to describe the culture of the company for which you’re recruiting and then translate that into searchable terms. In many cases, that won’t be as daunting as it sounds. A company with an outdoors ethos, say an REI or L.L. Bean, would include relevant descriptors that would turn up candidates who “Like” outdoor activities and show their passion by their activities and the photos they’ve posted or been tagged in.

Clearly, recruiting was in the minds of the developers of Graph Search. During a preview a month before its unveiling, Facebook CEO Marc Zuckerberg told a Wired magazine writer, “One of my favorite queries is recruiting.”

Lars Rasmussen, one of the two leads in developing Graph Search, said during that same preview,  “Suppose I want a job at Pinterest — which I don’t, for the record — and I want someone to introduce me there, I can search for my friends who are friends with Pinterest employees.”

Even when Graph Search is widely available, it will have limitations. Its usefulness as a recruiting tool is limited by the number of users who have complete profiles. That percentage is nowhere near LinkedIn’s; business profiles are its reason for existence. Improving the percentage of completed profiles will be crucial to the commercial success of Graph Search, one reason why Facebook has been testing a profile completion bar. Nudging users to fill in the blanks of their profiles will allow the company to better target ads, as well make sourcing candidates more complete.

The search done of Microsoft recruiters turned up fewer than 100 on Facebook compared to six times that number on LinkedIn. With about a billion Facebook users, it’s not very likely that 506 Microsoft recruiters aren’t among them. Much more likely is that they haven’t filled in those business parts of their profile. Graph Search now gives them a reason to.

HR professionals have mostly had mixed results from social sites. With the exception of LinkedIn — a job board with a business network — and a few tech-oriented sites like Stack Overflow, social media has served more as a place for employers to develop a brand and built contacts, than a means of direct sourcing. Graph Search has the potential of changing that.

Looks like January is stacking up to be one of our busiest months in sometime! We had 108 new job listings and 702 total job listings!! Here are some of the more interesting ones…

Reg Mgr (Inf Pharmacy Svcs), innovatix  (GPO)  80% travel – MO, ND, SD, NE, KS, CO, WY, MT, OK

Reg Mgr, innovatix  (GPO) Base out of NYC office, extensive travel

Assoc VP (Specialty Pharmacy Mgmt Svcs) innovatix  (GPO) Base out of NYC office, up to 50% travel

Pharmacy Coord (Bone Marrow Transplant), UT Southwestern Medical Center, Dallas, TX

Pharmacy Coord (Ambulatory Anticoagulation), UT Southwestern Medical Center, Dallas, TX

Pharmacy Coord (Solid Organ Transplant), UT Southwestern Medical Center, Dallas, TX

Clinical Program Manager Pharmacist – Workers’ Comp, Coventry Health Care, Tucson, AZ

Dir, Product Development Workers’ Comp & PBM pisions, Coventry Health Care, Tucson, AZ

DOP (Commercial Rx Svcs), Sentara Norfolk General Hosp, Norfolk, VA (LTC & Retail/Outpat)

DOP (168-Bed), MountainView Reg Med Ctr, Las Cruces, NM

Clinical Project Mgr, Epic Systems Corp., Verona, WI (Madison suburb)

DOP, Sierra Vista Reg Health Ctr, Sierra Vista, AZ Cardinal Health

DOP (438-beds), St Bernard’s Med Ctr, Jonesboro, AR

We update the following employer’s openings each week so be sure and check out their latest available positions. Unless otherwise noted these employers have openings in multiple states so be sure and search on the state and/or job title you are most interested in. If you have any questions just let me know.

Central Admixture Pharmacy Services
Centura Health
Cleveland Clinic
Comprehensive Pharmacy Services (CPS)
Froedtert Health
Intermountain Healthcare (UT and SE ID)
PharmaCare Services
Sentara (SE VA and NE NC)
Veterans Administration

Salary survey results from the Fall 2012 survey will be out next week. If you want advance information on the new data email me and I will add you to the list, you will be the first to see it!

I hope everyone has a great and safe week, you can always reach me at my email or cell number below, thanks!

Kevin Mero
cell: 210 872-6160

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