Survey Asks for Pharmacists' Perceptions of Pharmaceutical Companies

February 21, 2011

The University of St. Francis, School of Health is conducting research to ascertain the perceptions of pharmaceutical companies by pharmacists. They seek to evaluate if the overall opinion of prescription drug companies is useful and determine if other constructs need to be explored.  Trust is a fundamental notion that is related to a corporate reputation/credibility (Keller, 2008, p 459).  Nearly 80% of consumers
in a study said that “when given a choice they would consider a drug company’s reputation when choosing which product to take.” (FierceBiotech 2007, p 2)  Other concepts such as liking, credibility and familiarity have been hypothesized to be related to a broad perception of a company and product choice (Keller, 2008) and will be explored during this study.

If you are a pharmacist we are interested in your input related to trust, liking, credibility and familiarity of pharmaceutical companies. Please visit the USF Pharmacy Online Survey  (  All responses are anonymous.  We really appreciate your participation. Questions regarding this survey can be directed to Michael Stowe, Ph.D. at

James Haefner, Ph.D.
Michael Stowe, Ph.D.
Robert J. Behling, Ph.D.

University of St. Francis
School of Health
Dr. Michael Stowe
Assistant Professor
Graduate Program-Health Administration
College of Business and Health Administration
University of St. Francis
500 Wilcox Street
Joliet, IL 60435


2 Comments → “Survey Asks for Pharmacists’ Perceptions of Pharmaceutical Companies”

  1. Michael Stowe 8 years ago  

    If clicking the link above takes you to a Microsoft Login Screen, Please use this one. Copy and paste into you browser. Thank you


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